Josh Rakic — Creative, Content & Audience Growth
Josh Rakic is a creative and content leader working across the US and Australia as a dual citizen. He relaunched the X Games brand, launched sports programming on Twitch, built Amazon's live audio platform brand from its fifth hire, and turned LIV Golf's Ripper GC into a culture brand, alongside seven years inside Red Bull Media House. He works with start-ups, platforms, sports organisations, and agencies across brand and content leadership, branded content and programming, and creative concepting. Contact: josh@joshrakic.com
X Games — MSP Sports Capital. VP, Content & Brand Strategy
Relaunched the X Games. Took a 30-year property that only existed two weekends a year and rebuilt it as an always-on platform business. Results: +1,040% YoY impressions, +132% engagement, +31% broadcast and streaming viewership YoY, 2.5x sponsorship and ad revenue.
Amp — Amazon Music. Head of Content & Creator Marketing
Launched Amazon's live audio platform brand. Fifth hire. Built purpose, positioning, voice, and the creator marketing function from a blank page. Results: 95% positivity rating (18-34), #21 on the App Store at launch against a top 100 target.
Ripper GC — LIV Golf. VP, Brand + Content
Turned a golf team into a culture brand. Defined the point of view and social-first programming that made Ripper GC the #2 team in LIV. Results: #2 LIV team from #9, +53% audience growth YoY, +78% video views YoY, $6.2M quarterly earned media value.
Twitch Sports — Tokyo 2020 and beyond. Director, Content Programming & Editorial
Launched sports programming on Twitch. Built the NFL, the Tokyo Olympics, and Stream Aid into a repeatable programming system for a new medium. Results: 14M Olympic unique viewers, $4M NFL revenue, 4x NFL viewership increase, 1M+ Stream Aid concurrent viewers.
Fidelity Investments — Pancake Empire Tower Tycoon. Executive Creative Director, Buoy Studios
Created the Play to Learn strategy to help Fidelity engage young parents through gaming. Results: 2.2M+ visitors in first five days, 85% in-game approval, $0 paid media.
Focus areas
Story and positioning. Content architecture. Editorial systems. Creative direction and executive production. Branded content and programming. Boring-to-relevant repositioning for rational categories.
Engagement model
Brand and content leadership on retainer, contract, or full-time for the right role. Branded content and programming on retainer or freelance. Creative concepting and campaigns by project. Remote. US and Australia, dual citizen.
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