Work with me
Six moments people call me:
01. When you're building the whole thing.
A start-up finding its story, a brand from a blank page, or a name people remember back from dormant. Positioning, voice, content engine, launch — the world, not just the words.
02. When the story isn't landing.
The product's good, the positioning's muddy, and every team is saying something different. I sort the clarity: narrative, tone of voice, the one line the rest hangs off.
03. When it has to be written.
Manifestos, scripts, campaign copy, the deck that wins the room. Words a brand keeps using after I'm gone.
04. When the content has to sell without looking like an ad.
Branded content, partnership formats, the concepts sponsors renew — built to travel in the feed, not stall as an ad. And built repeatable, so one good idea becomes a season.
05. When there's an audience you can't crack.
Usually younger, usually somewhere the brand doesn't live yet. Creator strategy and social-first series built to belong in the feed, not interrupt it.
06. When the brief needs someone who's lived it.
Sports, entertainment, gaming, streaming, creators. I've worked inside those worlds, so the ideas survive contact with the client.
Two ways to work
If you're the brand
You're the client. I embed with your team — start-up, company, club or league — at the level where strategy gets set: write the brief, do the work, lead the people building it. Accountable to audience and revenue, not output. A sprint to sort the story, a project to build the engine, or a longer stint in the building.
If you're the agency
Your client's brief runs into sports, entertainment, gaming or creators, or the pitch needs more senior firepower. I plug into your process at ECD level — concepting, writing, strategy — under your banner. In for the pitch, the campaign, or the season.
Three Ways to Work Together
Brand & Content Leadership
Contract, retainer, or full-time for the right role.
Senior brand and content leadership embedded with the executive team. I sit at the level where strategy gets set, write the brief the rest of the org executes against, and do the work alongside the team -- strategy, copy, creative direction -- accountable to audience and revenue growth, not output.
Branded Content & Programming
Retainer or freelance.
Ongoing formats, series, and partnership programming that grow the audience and turn it into revenue -- sponsor inventory, branded content, renewals.
Creative Concepting & Campaigns
Sprint, project or freelance.
Big creative ideas, campaign concepts, treatments, and copy for brands that want to swing -- built for attention, cultural relevance, and earned media. With your team or an agency's, from first spark to pitch to greenlight.
Start a conversation → josh@joshrakic.com